Summer Collection
Presented against a stark white backdrop, this densely packed bouquet balances classic refinement with lively exuberance, a pairing that feels right at home in the refined streets off Piccadilly and Jermyn Street. Dominating the scene are bright magenta Gerbera daisies, their layered petals fanning from dark, intricate centres and offering an almost fuchsia flash of energy. Interspersed among them are creamy white roses, their tight spirals unfurling into soft, layered petals that lend a romantic, almost regal air; their gentle scent is implied, cool and clean. Sprays of deep purple Alstroemeria - Peruvian lilies - thread through the bouquet, their trumpet-like blooms marked with delicate speckles that provide nuanced detail and visual depth. Lush green foliage frames each blossom: broad leaves give volume and a velvety backdrop while slimmer, pointed leaves introduce a rhythmic verticality that catches the light. At the very base a clear glass vase peeks into view, grounding the composition and suggesting a crisp, contemporary presentation suitable for a mantel in a St James's home. In the morning light the contrast between ivory and magenta feels like a cool breath of spring, refreshing and quietly celebratory. This arrangement reads as a considerate gift for birthdays, anniversaries, or a heartfelt pick-me-up, crafted with the kind of attention to proportion and texture a local florist would use when preparing flowers for delivery across St James's and neighbouring Mayfair.
MESMERIZING HARMONY
£49.00
Buy now
As I arrange these blooms from our studio near St James's Park, I am drawn in by the interplay between blush gerbera daisies and the timeless allure of pink roses. The bouquet feels radiant and serene, with soft shades blending like a painter's wash, punctuated by deep indigo and violet statice for unexpected vibrancy. The greenery at the base remains cool and lush, reminiscent of morning dew on local garden lawns, grounding the lively blooms above in a sense of place and freshness. Framed in a clear glass vase that mirrors the elegant simplicity of the area's architecture, the flowers glow invitingly, as if illuminated by gentle morning light filtering through tall Georgian windows. The arrangement carries the easy optimism of a spring day in St James's - equally suited as a cheerful get-well wish for a friend near St James's Square or a stylish accent for a Whitehall apartment. The bouquet reflects both craftsmanship and a joy in detail, each petal purposefully placed to spread light, hope, and happiness throughout the local community.
PINK DAZE
£49.00
Buy now
A radiant hand-tied bouquet of fresh, multicoloured Gerbera daisies stands in a crystal-clear vase, its brilliant colours echoing the cheerful vibrancy of St James's own bustling corners. Sunburst yellows, bold oranges, and rich magentas form a dynamic mosaic, each flower boasting a distinctive, dark central disc that heightens the boldness of the display. Interwoven through the composition are glossy, lush green leaves that provide depth and gentle contrast, reminiscent of the manicured lawns and lush beds that wind through St James's Park. Wrapped in softly crinkled kraft paper and enveloped in a shimmering swathe of cellophane, each bloom is cradled as if freshly selected from the local flower market on Jermyn Street. The meticulously aligned stems are visible through the transparent water, recalling the clarity and freshness essential to every delivery from a true local florist. Binding the look is a rustic twine bow, from which dangles a petite white tag adorned with a simple floral motif. This arrangement seems ready to be gifted-perhaps to a neighbour celebrating a milestone, a friend needing an uplift, or as a centrepiece for a dinner table overlooking Green Park. The interplay of texture and colour, professionalism and warmth, gives this bouquet a sense of contemporary elegance with a distinctly St James's flair-a testament to the expertise and heart poured into every composition made close to Trafalgar Square.
SUNNY GARDEN
£49.00
Buy now
A lavish, rounded bouquet of premium roses set against a stark white background, described with the careful eye of a florist who knows the quiet corners of St James's and the soft light that falls from Piccadilly's shopfronts. The arrangement brings together large, fully unfurled hybrid tea roses and compact spray roses, plus a scattering of tight buds that promise more opening days ahead, composing a dense and textural dome. The colour story is lively and varied: cheerful bright yellows and creamy pale yellows provide sunny highlights; a spectrum of pinks moves from whisper-soft blush through coral-leaning pinks to vivid magenta and bicoloured pink-and-white petals; deep crimson and burgundy spray roses anchor the design with rich contrast. Interspersed glossy foliage-probably ruscus-frames each bloom and adds a fresh, cool green that makes every hue read more vivid. The stems are gathered with care and finished with a striking wide red satin ribbon tied in an elegant bow with long tails; a small white gift tag tucked into the knot carries a stylised logo and the phrase "Happy Holidays." Sensory details come through: the petals' silky texture, the rounded warmth of fully open roses, the lighter perfume of citrus-tinged rose scent. This bouquet suggests joyful occasions-birthdays, anniversaries, or a thoughtful seasonal greeting-and would be equally at home on a dining table near Jermyn Street or delivered with good cheer across St James's and neighbouring Mayfair.
CRAZY IN LOVE
£69.00
Buy now
From the workbench of a seasoned St James's florist comes a composed bouquet of saturated pink roses and elegant white lilies, photographed on a pristine white field that draws attention to every botanical detail. The roses command the arrangement with full, open blooms whose velvety petals range from deep fuchsia at the heart to softer blush at the edges, their layered texture catching the light with a subtle sheen. Intermingled are white lily buds at varying stages: some are tight and sculptural, others beginning to unfurl into graceful, trumpet-like forms that hint at a gentle, powdery perfume. Lush green foliage - a mixture of broad, glossy leaves and finer, airier sprigs - creates a verdant architecture that supports and accentuates the florals, while small reddish-brown accent buds threaded throughout add a whisper of autumnal depth. The clear glass vase, with a modest taper and visible waterline, allows you to see the clean green stems arranged with purpose, emphasizing freshness and the florist's hand in forming a balanced dome. The lighting is bright and even, suggesting a calm morning light that illuminates texture without harsh contrast. Emotionally the bouquet conveys warmth and celebration, suitable for special occasions or to bring a refined cheer to a flat around Jermyn Street, Pall Mall, or the quieter corners beside St James's Market. Prepared with care, it's the kind of arrangement we would package for local delivery across the neighbourhood.
CRUSH ON YOU
£65.00
Buy now
This thoughtfully crafted floral arrangement captures the essence of St James's tranquil corners and refined character, glowing with artful intention against a pure white background. A cluster of lavender roses sits at the heart of the bouquet, their pastel petals elegantly unfurling as though just caressed by the early morning sun in nearby St James's Park. Flanking the roses, bold fuchsia Gerbera daisies and radiant magenta chrysanthemums fan outwards, each offering their own velvety texture and commanding presence. The interplay of rich purples and vivid pinks creates an almost painterly quality, laced together by delicate veils of white baby's breath that give the design a floating, cloud-like effect. Spirited tufts of glossy green foliage break through, providing a grounding base reminiscent of the lush gardens that border St James's Square. The flowers rest securely in a clear glass vase with a unique crackled texture-its surface echoing the district's blend of historic elegance and modern flair. Completing the arrangement, a strip of natural raffia is knotted at the vase's neck, adorned with a blank white tag ready for your message, whether for a congratulations, a birthday wish, or a simple gesture of affection. There's a tranquil energy in this bouquet, as if it channels the soft hush of the local streets, ideal for brightening a mantelpiece along Jermyn Street or sending serene joy across the West End. A testament to the expert touch and gentle sensibility of nearby florists.
DAY BRIGHTENER
£55.00
Buy now
DEVOTION
DEVOTION
£57.00
Buy now
Arranged with careful hands and an eye for balanced colour, this dense bouquet of mixed roses sits against a clear white background like a small celebration waiting to be given. The arrangement is dominated by large, fully opened roses in soft blush pink and creamy white, their petals layered in a tender, tactile way that invites a gentle touch; deeper magenta-pink roses inject lively energy while a scattering of pale lavender blooms cools and calms the overall tone. Among the larger heads, delicate spray roses in creamy-white with faint yellow centers nestle to create depth and a lovely contrast in scale, their tiny petals forming miniature rosettes. Rich, dark green, glossy foliage-the kind of ruscus or salal we use at St James's Florist-threads through the bouquet, its firm leaves offering structural rhythm and a deep verdant backdrop that makes the roses sing. The stems are firmly gathered and finished with a wide, satin ribbon in a soft pink hue, tied into an airy bow whose lustrous surface catches light and adds a final note of refinement. Bathed in soft studio light that highlights texture and colour, the bouquet suggests the gentle perfume of freshly cut roses and the warmth of a local gift: ideal for anniversaries, birthdays, or to say thank you to someone special in the St James's and Piccadilly neighbourhoods.
GLAMOUR
£67.00
Buy now
In this studio portrait the eye is drawn first to a single, majestic creamy white Oriental lily placed slightly forward, its petals unfolding like porcelain and exposing a pale yellow stamen and delicate green pistil. Encircling that focal bloom are numerous lily buds in soft lime and pale yellow, some tightly closed and others just beginning to unfurl, suggesting future movement and life. Punctuating the softer palette are small, velvety red roses-mostly in bud-whose rich crimson adds intimate bursts of romance throughout the mass of blooms. The bouquet's silhouette is shaped by deep, glossy green leaves that anchor the composition, while long, feathery palm fronds sweep gracefully outwards, creating a sense of motion as if a gentle breeze had passed through. Rounded eucalyptus stems with their silvery-green tone are threaded throughout, introducing a cool counterpoint to the warmer greens. All of this is gathered in a clear cylindrical glass vase so the light green stems and fresh water are visible, giving a clean, botanical honesty to the piece. The bright white background isolates each texture and colour-the satin smoothness of lily petals, the velveteen rose surfaces, the glossy foliage-and invites you to imagine the heady, powdery scent of lilies softened by the rose's warmth. As a florist who knows St James's and nearby Pall Mall, I see this work as suited to anniversaries, thoughtful congratulations or an elegant table display where craftsmanship and restrained drama are desired.
INSPIRATION
£65.00
Buy now
This bouquet presents itself like a soft, blushing promise: approximately two dozen pink roses gathered into a generous, rounded dome and arranged in a simple clear glass vase that lets the stems and water show through. Each bloom is a study in gentle contrast-the innermost petals hold richer magenta and fuchsia tones, which ease outward into tender blush pinks and the palest cream along the outer petals-creating a subtle gradient that makes each flower appear to glow from within. The roses are packed closely, their spiral centres nestled against one another, and between them the deep green foliage offers a fresh, cooling counterpoint that grounds the composition. The vase, slightly curved and classic in silhouette, refracts the straight, trimmed stems and lends an understated sculptural quality to the display. Even, bright lighting highlights the smooth, satiny texture of the petals and throws soft shadows that give the bouquet dimensional warmth-like sunlight spilling into a townhouse on Pall Mall. There is a faint, sweet fragrance implied by the image, the kind that lingers in doorways after an intimate gathering or quiet celebration. This arrangement communicates devotion, comfort, and joyful abundance, making it ideal for anniversaries, congratulations, or simply leaving with a neighbour in St James's to say 'thinking of you'. From the perspective of a local florist, its craftsmanship is confident and timeless, marrying fresh materials and thoughtful proportion for a meaningful gift.
LOVE IN THE AIR
£64.00
Buy now
This tall, confident cluster of vibrant pink lilies is presented like a portrait: set in a clear glass vase on a pure white studio surface, the bouquet reads as an object of quiet splendour. Numerous fully opened lilies display broad, gently curving petals in shades ranging from vivid fuchsia to softer rose, each petal's surface catching the light with a subtle, almost waxen sheen. The inner petals near the throat blush into a pale creamy green and show a delicate chartreuse wash that makes the surrounding pinks appear truer and brighter. Prominent dark burgundy stamens, heavy with golden pollen, provide a bold, botanical punctuation to every open flower, while a scattering of elongated buds - some with faint green tips, others in deep rose - promise unfolding stages of beauty and a longer-lasting display. Deep green, lanceolate leaves weave through the stems, lending weight and a fresh, textural counterpoint to the floral mass; the glass vase reveals the neatly cut stems and crystal-clear water beneath, a humble but telling sign of professional care. The overall composition feels timeless yet modern, suitable for a sunlit flat near St James's Park or an intimate celebration on a table close to Jermyn Street. There is an olfactory suggestion in the description - a heady, soft perfume that invites lingering - and an emotional tone of warmth and well-placed luxury that makes the arrangement ideal for birthdays, anniversaries, or to brighten a London home with floral sophistication.
VIBRANT DELIGHT
£60.00
Buy now
Cradling this enchanting bouquet, assembled with care in the heart of St James's, one immediately senses its tactile beauty-the velvety touch of crimson roses, the delicate flutters of gypsophila whispering like the first gentle breezes through St James's Park in early spring. Deep red chrysanthemums invite closer appreciation, each petal steeped in passion, while the peach and apricot rose accents bathe the arrangement in a soft, warming light. Submerged stems, visible in the pristine glass vase, magnify the bouquet's promise of freshness, as though gathered direct from a nearby flower market on Jermyn Street. Every element-fiery reds, pastel peach, whimsical gypsophila, and lush green foliage-is selected with an eye for local elegance and harmony. The result glows as a harmonious centrepiece, well-suited to festive dinner tables, special moments at home, or birthdays celebrated a short walk from Piccadilly. A gentle fragrance-a blend of sweet rose and subtle greenery-floats around the bouquet, uplifting and serene, evoking the neighbourhood's tranquil gardens. This floral composition, crafted with both skill and sentiment, effortlessly lightens the mood of any St James's home, as if extending a soft, floral congratulations or a warm embrace.
WONDROUS BLOOMS
£50.00
Buy now
Birthday Occasions Autumn Variety Wedding More